The Innovation Zone: How Great Companies Re-Innovate for...

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The Innovation Zone: How Great...

The Innovation Zone: How Great Companies Re-Innovate for Amazing Success

Name: The Innovation Zone: How Great Companies Re-Innovate for Amazing Success
ISBN: 9780891062349

Thomas M. Koulopoulos

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The Innovation Zone demonstrates that most dynamic innovations are not a single stroke of brilliance and great, new products but are a disciplined, easily-learned business process that includes an organizational incubator that supports and sustains the practice of turning ideas into breakthrough innovations. Debunking nearly all other books' approach that innovation is just great products, classic examples such as GM and OnStar(R) and 3M and Post-It-Notes(R) demonstrate how the author's Six Lessons of Innovation can be learned, refined, and developed by leaders and organizations into core competencies for success.

درجه (قاطیغوری(:

Business & Economics - Responsibility and Business Ethics

کال:

2009

ژبه:

english

صفحه:

256

ISBN 10:

0891062343

ISBN 13:

9780891062349